According to IDG, companies with accurate data grow 35% faster year-on-year, nevertheless many UK businesses neglect … Behind Every Successful CRM there is Great DataRead more
data quality
GDPR A Change in the Making
Organizations all over the EU must be aware by now that the Data Protection Act (DPA) … GDPR
A Change in the MakingRead more
Why Marketing Automation Won’t Work Without Data Quality Measures
Yesterday, actually it was a normal day for me, I again experienced why marketing automation won’t … Why Marketing Automation Won’t Work Without Data Quality MeasuresRead more
How to Improve Your Data Quality to Comply with the GDPR
The General Data Protection Regulation (GDPR) that will come into effect on May 25th 2018 has … How to Improve Your Data Quality to Comply with the GDPRRead more
Why Marketing Needs Quality Data before Big Data and Predictive Analytics
Recent marketing hype has been about new analytics and big data, and becoming marketing technologists. However, … Why Marketing Needs Quality Data before Big Data and Predictive AnalyticsRead more