Data is at the center of todays marketing strategies essential to driving the right connections with the right people and across the right channels. With the fluidity of data moving in and out of channel systems and consumers interacting with brands through any number of touchpoints, data is constantly changing. Marketers must be extra diligent to proactively manage customer … [Read more...] about Three Ways to Successfully Manage Your Marketing Data
data quality
Why You Should Level Up Your Data Wrangling Skills
Big data analytics seems to be everywhere these days, but its not one of those trends that simply pops up without reason. Big data analytics has proven to be crucial to discovering new insights for businesses, giving them new capabilities and improving on their existing operations. To actually get down to using that data is the big challenge many organizations are facing. Its … [Read more...] about Why You Should Level Up Your Data Wrangling Skills
Why Data Quantity and Data Quality are Not Mutually Exclusive
When we look at ways businesses embark on marketing campaigns, we can see that quantity is regarded as a good thing. Lots of traffic good. Viral posts are the Holy Grail: they generate thousands of page views every hour. Likes and shares: the more the merrier. And from all of that traffic, and social interest, the business hopes for a high quantity of leads and conversions. But … [Read more...] about Why Data Quantity and Data Quality are Not Mutually Exclusive
Chief Data Officer Forum, Insurance 2016
Welcome to the Inaugural Chief Data Officer Forum, Insurance The Insurance Industry is inherently risk adverse in every sense of the word, and traditionally Actuaries have been tasked with utilizing advanced statistical analysis and mathematical models to assess and monetize risk as a packaged commodity. However, advances made in technology and internet connectivity have given … [Read more...] about Chief Data Officer Forum, Insurance 2016
Chief Analytics Officer Forum, Africa 2016
Scientists, Storytellers, Problem Solvers: The Analytics All-rounder The role of the analytics leader is undergoing significant change. No longer are you just expected to churn out statistical or predictive models you're expected to have a deep understanding of the business and to be a partner in its performance. But the road to development is fraught with a number of … [Read more...] about Chief Analytics Officer Forum, Africa 2016
