Today, CEOs and their associated teams can access a broader pool of data that no one could have imagined 10-15 years ago. The issue was not related to lack of information or over-bundling of information, but fetching the right information to make decision-making easy and hassle-free. A pervasive analytical strategy strengthens activities and welcomes a self-service mechanism, … [Read more...] about Mastering Data: A Comprehensive Take on MDM and Analytics
data quality
Garbage In is Garbage Out; How Big Data Scientists Can Benefit from Human Judgment
This article is Sponsored by Search Strategy Solutions, experts in offering your data scientists high-quality, reliable human judgments and support. The quality of your data determines the quality of your insights from that data. Of course, the quality of your data models and algorithms have an impact on your results as well, but in general it is garbage in, garbage out. … [Read more...] about Garbage In is Garbage Out; How Big Data Scientists Can Benefit from Human Judgment
Big Data Series
A smart approach to learn Big Data Analytics & Digital Transformation Big Data Analytics & Digital Transformation Workshops are designed for organisations to help them learn the necessary tools to create a roadmap for a comprehensive, future-proof digital transformation strategy. Led by world-class gurus, these workshops are hosting key decision makers and senior … [Read more...] about Big Data Series
Why does Data Decay so Fast and What to do About It?
People change jobs, get promoted and move home. Companies go out of business, expand and relocate. Every one of these changes contributes to data decay. Its been said that business databases degrade by around 30% per year, but why? A report by IDG states that companies with effective data grow 35% faster year-on-year. However, for this to happen your data needs to have a high … [Read more...] about Why does Data Decay so Fast and What to do About It?
Why You Should Replace a Single Customer View With a Data Based Model
Businesses that work on an omnichannel marketing strategy rely on what is called a Single Customer View to monitor customer behavior patterns. Essentially, a Single Customer View (or SCV for short) refers to an aggregated view of a customer that ties in their visits from multiple channels and avoids duplication or dilution of customer data. For instance, SCV ensures that a … [Read more...] about Why You Should Replace a Single Customer View With a Data Based Model
