Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are best customers and prospects are, how to target them with the right offers and through the right channels, which messages will drive the most conversions, how to improve customer retention, and numerous other marketing initiatives. With the right mix of data, you can ensure that … [Read more...] about Let Your Data Guide Your Marketing 5 Ways to Transform Your Business with Better Data
Data integration
Five Patterns of Big Data Integration
As reliance on Hadoop and Spark grows for data management, processing and analytics, data integration strategies should evolve to exploit big data platforms in support of digital business, Internet of Things (IoT) and analytics use cases. While Hadoop is used for batch data processing, Spark supports low-latency processing. Integration leaders should understand the various … [Read more...] about Five Patterns of Big Data Integration
