Recent marketing hype has been about new analytics and big data, and becoming marketing technologists. However, … Why Marketing Needs Quality Data before Big Data and Predictive AnalyticsRead more
Data integration
How to Perfect Lambda Architecture with Oracle Data Integrator (and Kafka / MapR Streams)
“Lambda architecture is a data-processing architecture designed to handle massive quantities of data by taking advantage … How to Perfect Lambda Architecture with Oracle Data Integrator (and Kafka / MapR Streams)Read more
Big Data Series
A smart approach to learn Big Data Analytics & Digital Transformation Big Data Analytics & Digital … Big Data SeriesRead more
Three Ways to Successfully Manage Your Marketing Data
Data is at the center of todays marketing strategies essential to driving the right connections with … Three Ways to Successfully Manage Your Marketing DataRead more
Let Your Data Guide Your Marketing 5 Ways to Transform Your Business with Better Data
Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are … Let Your Data Guide Your Marketing
5 Ways to Transform Your Business with Better DataRead more