The AI & Big Data Leaders Summit lands in Singapore this October 31 & November 1. Join us for 2 days of Keynotes, Panels, Workshops and more as we look to dissect and discuss the effects of AI on business and how big data continues to support business growth and strategies moving forward. What to Expect? Speakers - A lineup of 20+ global and regional leading … [Read more...] about AI & Big Data Leaders Summit
Data integration
Why Marketing Needs Quality Data before Big Data and Predictive Analytics
Recent marketing hype has been about new analytics and big data, and becoming marketing technologists. However, there are some fundamentals which must first be addressed, and a key stumbling block to effective marketing is the general poor quality of data. Data quality is non-negotiable. In a recent study, Britain's Royal Mail Data Services found that the average impact on … [Read more...] about Why Marketing Needs Quality Data before Big Data and Predictive Analytics
How to Perfect Lambda Architecture with Oracle Data Integrator (and Kafka / MapR Streams)
"Lambda architecture is a data-processing architecture designed to handle massive quantities of data by taking advantage of both batch- and stream-processing methods. This approach to architecture attempts to balance latency, throughput, and fault-tolerance by using batch processing to provide comprehensive and accurate views of batch data, while simultaneously using real-time … [Read more...] about How to Perfect Lambda Architecture with Oracle Data Integrator (and Kafka / MapR Streams)
Big Data Series
A smart approach to learn Big Data Analytics & Digital Transformation Big Data Analytics & Digital Transformation Workshops are designed for organisations to help them learn the necessary tools to create a roadmap for a comprehensive, future-proof digital transformation strategy. Led by world-class gurus, these workshops are hosting key decision makers and senior … [Read more...] about Big Data Series
Three Ways to Successfully Manage Your Marketing Data
Data is at the center of todays marketing strategies essential to driving the right connections with the right people and across the right channels. With the fluidity of data moving in and out of channel systems and consumers interacting with brands through any number of touchpoints, data is constantly changing. Marketers must be extra diligent to proactively manage customer … [Read more...] about Three Ways to Successfully Manage Your Marketing Data
