Unless you've been living under a rock for the past few years, you know that big data is driving the present and future of marketing “ or all business operations for that matter. According to Gartner, the worldwide business intelligence and analytics market is expected to reach $18.3 billion by the end of 2017. For all the potential it offers, the sheer volume of big data is … [Read more...] about 3 Big Data Hurdles Every Omnichannel Marketer Must Face
data-driven marketing
Top 3 Big Data Marketing Trends in 2017
The use of big data by businesses in a wide range of industries has led to incredible benefits, including the ability of a company to enhance and refine its marketing strategy. Through big data, companies are also able to keep better tabs on what the competition is doing from a marketing standpoint, recruit top talent to join their organization, reduce various operational … [Read more...] about Top 3 Big Data Marketing Trends in 2017
Business of Bots
Business of Bots: AI powered chat and voice bots are leading the way in automating conversation and common customer facing processes to deliver real results in branding strategy, marketing, sales and customer service. 'Attend Business of Bots this October and find out how leading brands such as Staples, Kia, Autodesk, Aeromexico, The Golden State Warriors, American Express, … [Read more...] about Business of Bots
How Will Marketers Use Big Data in the Future?
With the advance of the Internet of Things and AI, the big data landscape for marketers is going to change. The IoT will be generating far more data than businesses are used to seeing. With that, marketing agencies and departments will need to decide which data they'll use and which data is too sensitive to incorporate in campaigns. In other words, as every aspect of our lives … [Read more...] about How Will Marketers Use Big Data in the Future?
Data in Marketing – The Key to Future Strategy
What do you think when you read the first line of an unsolicited email that begins with the words, "Dear Buyer", or "Dear Manager"? If you have not heard from the company before, or, you are not the manager of anything, then it is even more peculiar. Whatever reputation that company was trying to develop, they've just lost it. Many will delete the email and just conclude that … [Read more...] about Data in Marketing – The Key to Future Strategy
