The event will explore how marketing technology redefines the industry and allows marketers to create data-driven strategies. It is designed to accommodate teams SEO professionals, email marketing & social media marketers, mobile marketing managers and, of course, marketing leaders CMOs, Country and Regional Heads. 'Intelligent Marketing Redefined' is the theme of the … [Read more...] about Savage Marketing 2018
data-driven marketing
Are Personas Based on Demographics Out of Date?
Every savvy marketer knows that knowing your audience is the key to a strong digital marketing campaign, which is why many marketers have created personas for their target and existing customers. Personas are a great way to guide your marketing strategy and identify the types of people you should be marketing to. Up until very recently, most personas were based on demographic … [Read more...] about Are Personas Based on Demographics Out of Date?
3 Big Data Hurdles Every Omnichannel Marketer Must Face
Unless you've been living under a rock for the past few years, you know that big data is driving the present and future of marketing “ or all business operations for that matter. According to Gartner, the worldwide business intelligence and analytics market is expected to reach $18.3 billion by the end of 2017. For all the potential it offers, the sheer volume of big data is … [Read more...] about 3 Big Data Hurdles Every Omnichannel Marketer Must Face
Top 3 Big Data Marketing Trends in 2017
The use of big data by businesses in a wide range of industries has led to incredible benefits, including the ability of a company to enhance and refine its marketing strategy. Through big data, companies are also able to keep better tabs on what the competition is doing from a marketing standpoint, recruit top talent to join their organization, reduce various operational … [Read more...] about Top 3 Big Data Marketing Trends in 2017
Business of Bots
Business of Bots: AI powered chat and voice bots are leading the way in automating conversation and common customer facing processes to deliver real results in branding strategy, marketing, sales and customer service. 'Attend Business of Bots this October and find out how leading brands such as Staples, Kia, Autodesk, Aeromexico, The Golden State Warriors, American Express, … [Read more...] about Business of Bots
