There's no doubt that the explosive rise in the number of smartphones has changed the world as we know it. The increased number of sensors and connected devices has produced mountains of data. This is being used to transform the way that we live our lives. IoT, location data, location intelligence, big data. Whatever your name for it, it's hard to dispute the potential across a … [Read more...] about How Big Data & Location Intelligence Is Changing The World
data-driven marketing
From Analog to Algorithms The Evolution of Marketing in Retail
As someone who loves retail and the technology behind it, looking back at how things were done in the past, really lets me appreciate how far we have come. Consumers no longer see a distinction between online and offline shopping. Whether it's searching on a laptop, browsing main street shops or hanging out at the mall ” it's all shopping. This evolution of shopping behaviour … [Read more...] about From Analog to Algorithms The Evolution of Marketing in Retail
The Changing Face of Social Media Marketing through Big Data
Big data and analytics are an integral part of social media marketing. Ever since millions of people started using networks, it became apparent to marketers that data is a valuable resource for advertising. On no network has this been more prevalent than Facebook, the network with the most users and the highest ad revenue in the world. Hubspot pinpoints 2009 as the year … [Read more...] about The Changing Face of Social Media Marketing through Big Data
Insurance Customer Engagement Europe 2018, 19 – 20 June, London, UK
Insurance Customer Engagement Europe 2018 (19-20 June, London, UK)'will be placing the customer at the forefront of all conversations; reimagining the insurance marketing, acquisition and retention cycle to build lifetime customer engagement. The insurance industry is entering an age of disruption and digital transformation as well as a more demanding customer than ever … [Read more...] about Insurance Customer Engagement Europe 2018, 19 – 20 June, London, UK
Incite Marketing Summit West
The Incite Marketing Summit West is back for its 6th year. Bringing together Chief Marketing Officers from major US and global brands, the event is custom-built to provide in-house marketing executives with all the skills they need to deliver exceptional marketing, track success, and accelerate their own career. With 60+ major brands, 4 tracks on: personalization, content & … [Read more...] about Incite Marketing Summit West
