As I write this, there are two major developments affecting the future of content marketing. The first development has already rolled out on Facebook, and it's a hint of what may come to be on an even broader level. I wrote about this in my post about the changing face of social media marketing. According to Shade Digital owner Ryan McDonald, The same tactics allegedly used by … [Read more...] about The Future of Big Data Content Marketing Hangs in the Balance
data-driven marketing
How To Use Data To Drive Your Marketing Campaigns?
For marketers who use email to trigger clients, it is necessary to sort data and then use it to enhance their website. You need to fuel data in such a manner that it would boost your current market conditions. Finding data is never an issue, all you need to know is what kind of data is exactly required for your campaigns. Every portal offers analytics dashboard so you can track … [Read more...] about How To Use Data To Drive Your Marketing Campaigns?
How Big Data & Location Intelligence Is Changing The World
There's no doubt that the explosive rise in the number of smartphones has changed the world as we know it. The increased number of sensors and connected devices has produced mountains of data. This is being used to transform the way that we live our lives. IoT, location data, location intelligence, big data. Whatever your name for it, it's hard to dispute the potential across a … [Read more...] about How Big Data & Location Intelligence Is Changing The World
From Analog to Algorithms The Evolution of Marketing in Retail
As someone who loves retail and the technology behind it, looking back at how things were done in the past, really lets me appreciate how far we have come. Consumers no longer see a distinction between online and offline shopping. Whether it's searching on a laptop, browsing main street shops or hanging out at the mall ” it's all shopping. This evolution of shopping behaviour … [Read more...] about From Analog to Algorithms The Evolution of Marketing in Retail
The Changing Face of Social Media Marketing through Big Data
Big data and analytics are an integral part of social media marketing. Ever since millions of people started using networks, it became apparent to marketers that data is a valuable resource for advertising. On no network has this been more prevalent than Facebook, the network with the most users and the highest ad revenue in the world. Hubspot pinpoints 2009 as the year … [Read more...] about The Changing Face of Social Media Marketing through Big Data
