Elevating your Marketing Strategy with Data Science As part of this year's premier DATAx Festival, the Innovation Enterprise is bringing together today's innovative start-up & experienced Fortune 500 leaders at our Big Data & Analytics for Marketing Summit. With two days of inspirational presentations, forward-thinking discussions, and valuable networking … [Read more...] about Big Data & Analytics for Marketing Summit
data-driven marketing
How to Activate Customer Data in Business
To meet growing consumer expectations in a digitally-driven world, companies are dealing with large amounts of data and aim to create personalized consumer experiences at different touchpoints to stay relevant. The various consumer touch-points of an enterprise generate a wide variety of digital data and are also potentially great interaction points to improve an enterprises … [Read more...] about How to Activate Customer Data in Business
Event Marketing Summit
Our Event Marketing Summit lands in NYC this 2018 to create a 2-day thought-provoking summit allowing you to create new friends whilst discussing the most relevant and interesting topics within the marketing and event space. This will be the first Event Marketing Summit hosted in New York building on previous ventures but now we look to really dig into the ever-growing event … [Read more...] about Event Marketing Summit
Image Analysis in Marketing: See How it Can Make a Difference
Until recently, the growing popularity of images on social media and in consumer communication has been widening a gap in marketers' capability to analyze consumer sentiment and preferences. Now this gap is soon to close as image analysis technology finally gives digital platforms the gift of sight, enabling marketers to monitor not only consumer chatter, but also huge volumes … [Read more...] about Image Analysis in Marketing: See How it Can Make a Difference
How the Crossroads of Creativity and Big Data Will Impact Digital Marketing
In the past, two most important forms of marketing were the B2B (business-to-business) and B2C (business-to-customer). The major flaw of these two systems lay in the fact that it generalized the receiving side of your messages and formed them into two incoherent, non-homogenous groups. In other words, while B2C methods promised to get a great response from your customers, … [Read more...] about How the Crossroads of Creativity and Big Data Will Impact Digital Marketing
