Our Event Marketing Summit lands in NYC this 2018 to create a 2-day thought-provoking summit allowing you to create new friends whilst discussing the most relevant and interesting topics within the marketing and event space. This will be the first Event Marketing Summit hosted in New York building on previous ventures but now we look to really dig into the ever-growing event … [Read more...] about Event Marketing Summit
data-driven marketing
Image Analysis in Marketing: See How it Can Make a Difference
Until recently, the growing popularity of images on social media and in consumer communication has been widening a gap in marketers' capability to analyze consumer sentiment and preferences. Now this gap is soon to close as image analysis technology finally gives digital platforms the gift of sight, enabling marketers to monitor not only consumer chatter, but also huge volumes … [Read more...] about Image Analysis in Marketing: See How it Can Make a Difference
How the Crossroads of Creativity and Big Data Will Impact Digital Marketing
In the past, two most important forms of marketing were the B2B (business-to-business) and B2C (business-to-customer). The major flaw of these two systems lay in the fact that it generalized the receiving side of your messages and formed them into two incoherent, non-homogenous groups. In other words, while B2C methods promised to get a great response from your customers, … [Read more...] about How the Crossroads of Creativity and Big Data Will Impact Digital Marketing
The Future of Big Data Content Marketing Hangs in the Balance
As I write this, there are two major developments affecting the future of content marketing. The first development has already rolled out on Facebook, and it's a hint of what may come to be on an even broader level. I wrote about this in my post about the changing face of social media marketing. According to Shade Digital owner Ryan McDonald, The same tactics allegedly used by … [Read more...] about The Future of Big Data Content Marketing Hangs in the Balance
How To Use Data To Drive Your Marketing Campaigns?
For marketers who use email to trigger clients, it is necessary to sort data and then use it to enhance their website. You need to fuel data in such a manner that it would boost your current market conditions. Finding data is never an issue, all you need to know is what kind of data is exactly required for your campaigns. Every portal offers analytics dashboard so you can track … [Read more...] about How To Use Data To Drive Your Marketing Campaigns?
