Having a great website, a strong social media presence, and a solid marketing strategy sometimes fail to get expected conversions. It happens because marketing managers ignore how customers or users interact with their website. Even if they do, they look at single touchpoints instead of the bigger picture. This means hundreds if not thousands of dollars wasted on ad spending, … [Read more...] about How to Optimize Conversions With Customer Journey Analytics
data-driven marketing
The MarTech Summit London
On 12 & 13 November 2024, The MarTech Summit London will gather over 400 MarTech professionals at Convene, 155 Bishopsgate, London, featuring more than 30 sessions led by 70+ industry-leading speakers.' ' This year, the summit will feature 3 stages! Our exciting agenda includes Day 1 with a plenary stage focused on MarTech trends. On Day 2, we are splitting into 2 stages, … [Read more...] about The MarTech Summit London
The MarTech Summit Berlin
We are delighted to announce the highly anticipated return of the MarTech Summit series to the vibrant city of Berlin, Germany, for the second time. This English-language event invites you to immerse yourself in an exploration of the current state & evolution of marketing technology across diverse companies, with a particular emphasis on those with a robust European … [Read more...] about The MarTech Summit Berlin
Revolutionizing Marketing: The Impact of Artificial Intelligence
In today's digital age, marketing has evolved from traditional methods into a data-driven, highly personalized, and efficient process. A significant driving force behind this transformation is Artificial Intelligence (AI). AI is changing the marketing landscape, enabling businesses to better understand their customers, create highly-targeted campaigns, and make data-driven … [Read more...] about Revolutionizing Marketing: The Impact of Artificial Intelligence
Generative AI for Marketing Summit 2024
Generative AI has ignited unprecedented levels of excitement and curiosity within the marketing and creative industries. Its potential to revolutionize marketing workflows is undeniable, and this summit aims to provide a comprehensive understanding of how Generative AI can shape the future of marketing.' ' The Generative AI for Marketing Summit 2024 is set to unite strategic … [Read more...] about Generative AI for Marketing Summit 2024
