Retailers know they need Big Data and are charging forward to get in the game. But many retailers continue to face challenges. What type of data should be collected? How should the data be used to generate insights? How do I measure ROI? Why Retailers Use Big Data 101data recently surveyed US retailers, across a range of sizes. When asked about which processes would be most … [Read more...] about Using Big Data to Target In-Market Shoppers
Data analytics
Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 Marketing
As marketers, we understand that the days of Spray and Pray messaging and mass campaign blasts are well behind us. The focus is all about the customer their needs, their preferences, and their preferred channels. Relying on gut instinct to reach our customers and prospects is a thing of the past. Data-driven marketing is the new currency that will enable marketers to reach … [Read more...] about Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 Marketing
How a Chief Data Officer Can make Your Data Great
Fresh data is usually pristine. Its data in its clearest, most accurate form straight from the customer or client. If youve put measures in place to cut back on data input errors, such as form validation, you can be reasonably sure that the newest records in your CRM are the latest and greatest. If your CRM has been active for some time, youll have a number of older records … [Read more...] about How a Chief Data Officer Can make Your Data Great
Cloud World Forum 2015
The'Cloud World Forum, taking place on the 24th - 25th June at Olympia Grand in London,'continues to go from strength to strength, and we're looking forward to 2015 being the best year yet! Co-located with Enterprise Apps World, part of the renowned Apps World Series, we are EMEA's largest Cloud & DevOps expo! Join CEOs, CIOs, CDOs, CMOs, HR, and Finance Directors along … [Read more...] about Cloud World Forum 2015
Is Your CEO Out of Touch or Being Misled?
In January, The Economist revealed the results of a major study aimed at identifying how businesses that are successful at being data-driven differ from those that are not. Some of the findings are quite expected, and there are a few surprises. For the most part, data-driven organizations seem to be doing a lot of the very things youd expect: providing wide access to data, … [Read more...] about Is Your CEO Out of Touch or Being Misled?
