Exploring the Business Value of Predictive and Real-Time Analytics With continuous advances in technology and the multifaceted use of the Internet and Social Media, organisations have access to an overloading volume of data, which come in many forms, structured as well as unstructured. Data Analytics enables us to unlock the hidden value in this data and helps 'Big Data' to … [Read more...] about Data Analytics
Data analytics
Extract: Data Conf
9.00am-5.30pm - Presentations & Workshops 5.30pm-6.30pm - Networking & Drinks Extract Overview Extract gathers 600 of the biggest and baddest minds to share inspirational, hand-crafted, data driven'stories. Mix one part growth hacking, two parts data anlysis, toss in a dash of mad scientist and that is what Extract is all about. Extract Talks We got the extra … [Read more...] about Extract: Data Conf
Data Analytics Europe
At Data Analytics Europe at IP EXPO Europe, heads of IT and data analysts and CRM Managers can learn how to put data at the heart of decisions. Discover how to unlock more value from big data; from customer interactions and transactions to social network feeds. You can also explore the latest technologies that help you store big data cost-effectively, in house or in the … [Read more...] about Data Analytics Europe
Using Big Data to Target In-Market Shoppers
Retailers know they need Big Data and are charging forward to get in the game. But many retailers continue to face challenges. What type of data should be collected? How should the data be used to generate insights? How do I measure ROI? Why Retailers Use Big Data 101data recently surveyed US retailers, across a range of sizes. When asked about which processes would be most … [Read more...] about Using Big Data to Target In-Market Shoppers
Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 Marketing
As marketers, we understand that the days of Spray and Pray messaging and mass campaign blasts are well behind us. The focus is all about the customer their needs, their preferences, and their preferred channels. Relying on gut instinct to reach our customers and prospects is a thing of the past. Data-driven marketing is the new currency that will enable marketers to reach … [Read more...] about Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 Marketing
