Big Data Analytics & Effective CEM Strategy in Financial Services World Summit 2017 draws together highly-regarded expert speakers from across the ecosystem of financial services industry and big data analytics solution providers to present to you the latest key trends and development in big data analytics and effective CEM strategy. The highlights of the summit will be … [Read more...] about Big Data Analytics & Effective CEM Strategy in Financial Services 2017
customers
Digital Transformation Starts with Customer Experience
I attended the interview with Nick Drake, Senior Vice President, Direct to Consumer at T-Mobile and Otto Rosenberger who serves as CMO at the Hostelworld Group at the Adobe Summit. The key take away of the entire session was that customer experience is the beginning and the core of digital transformations “ it is where it all begins. T-Mobile and Hostelworld are completely … [Read more...] about Digital Transformation Starts with Customer Experience
3 Strategies to Wow Your Customers with Omnichannel Experiences
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) What exactly does it mean to be omnichannel? According to Wikipedia, omnichannel uses a variety of channels in a customer's shopping experience including … [Read more...] about 3 Strategies to Wow Your Customers with Omnichannel Experiences
Digital Transformation: What it is and Why It Matters
Digital technologies play an ever-increasing role in our daily lives. Companies must follow suite to provide consumers with the digitally-connected experiences they expect. Digital transformation takes commitment but it is no longer an option for brands who want to stay competitive. Consumers will simply turn away from companies that aren't keeping pace in favor of a brand … [Read more...] about Digital Transformation: What it is and Why It Matters
How Thick Data Can Unleash the True Power of Big Data
All that Data which is measurable may not be qualitative. While Big Data helps us find answers to well-defined questions, Thick Data connects the dots and gives us a more realistic picture. We have been hearing this for quite a few years that Big Data and Analytics are the next big waves. While these waves are already sweeping us over, we are missing out on the small things … [Read more...] about How Thick Data Can Unleash the True Power of Big Data
