For the last few years, Big Data has been all the rage in the corporate world. Just when you thought the information age had been milked for all that could be squeezed out of it, the use of Big Data analytics became the avenue to massive corporate profits that keeps on giving. In fact, the more data that companies gather and leverage to improve their marketing strategies, the … [Read more...] about 7 Ways Big Data Analytics Can Augment Your Marketing Strategy
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Attention Entrepreneurs: Why You Need To Start Managing Your Data Now
Data is the foundation for every move you make. It drives your decisions and the way you interact with customers during the sales process. Collecting accurate data is vital, and there are there are serious consequences when the data you collect is inaccurate or incomplete. Imagine this scenario You've set your marketing team up with a brilliant CRM to capture leads and track … [Read more...] about Attention Entrepreneurs: Why You Need To Start Managing Your Data Now
The Benefits of Data Analytics for Insurance Businesses
Data this. Analytics that. You're probably tired of hearing all these buzzwords. They're just useless hype anyways, right? Not so fast. Taking advantage of data analytics can actually make all the difference between a failing insurance business and a thriving one. Here's how data analytics can help you improve the performance of your business. It can help you increase … [Read more...] about The Benefits of Data Analytics for Insurance Businesses
Is your Data ready for GDPR?
The EU's General Data Protection Regulation is set to not only disrupt the data industry but all business' that hold customer data. With new ruling on how business' manage their customer data, GDPR should no doubt be on every business' radar. First introduced in May 2016, the new ruling will begin to be enforced in May 2018. With less than 11 months to make the necessary … [Read more...] about Is your Data ready for GDPR?
How AI Is Changing Retail Banking
With technological advancement, artificial intelligence is set to touch and modify the financial sector, specifically retail banking in many different ways. It's still the beginning stages of AI adoption for most banks. A Narrative Science survey highlighted that 32 percent of financial executive participants utilize AI technology, such as voice recognition and predictive … [Read more...] about How AI Is Changing Retail Banking
