The customer journey is incredibly complex today - thanks to rapid technological advancement. Our digitally-focused culture allows businesses to connect with their customers through more channels than ever before. But, it also makes it even more challenging to optimize and determine which methods are driving in the best results. In order to figure out which specific marketing … [Read more...] about Your Mobile Marketing Data Is Dirty – But These Mobile App Attribution Techniques Can Help
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Cloud-Based CRM System: Is it Safe and What are the Benefits?
From their humble beginnings back in the 1980s, CRM (customer relationship management) systems have come a long way to become what they are today. The people responsible for bringing us the idea of database marketing, and subsequently CRM systems, are Robert and Kate Kestnbaum. They changed the way direct marketing works by implementing new metrics like customer lifetime value … [Read more...] about Cloud-Based CRM System: Is it Safe and What are the Benefits?
Data Quality: Making Change a Choice
In the modern world, nothing stays the same for long. We live in a state of constant change; new technologies, new trends and new risks. Yet it's a commonly held belief that people don't like change. Which led me to wonder, why do we persist in calling change management initiatives change management if people don't like change. In my experience, I have not found this maxim to … [Read more...] about Data Quality: Making Change a Choice
How Big Data is Changing the Insurance Industry
The insurance industry has always been quite conservative; however, the adoption of new technologies is not just a modern trend but a necessity to maintain a competitive pace. In the modern digital era, Big Data technologies help to process vast amounts of information, increase workflow efficiency, and reduce operational costs. Learn more about the benefits of Big Data for … [Read more...] about How Big Data is Changing the Insurance Industry
Why You Should Collect Data Responsibly
A doctor starts to collect information about a client from the first day of the appointment to each visit that a patient makes to their clinic. As a medical facility, data collection is often straightforward because patients are aware that their details are critical to the delivery of quality care. Patients may even assume that their caregiver is collecting their health records … [Read more...] about Why You Should Collect Data Responsibly
