Historically, the C-Suite has had a tendency to only prioritize Information Governance when litigation or investigations have shone a light on an unacceptable level of risk, liability and cost. However, as the majority of highly regulated corporations have now experienced the implications of leaving themselves exposed in such a way, there is now an increasing consensus that … [Read more...] about The Information Governance Exchange
customers
Sears Became a Real-Time Digital Enterprise Due to Big Data
Sears is a large retailer from the US that is a true Big Data pioneer for quite some years already. They have learned, made mistakes and achieved success by hands-on effort. It currently operates a very large enterprise deployment of Hadoop. Sears was founded in 1893 and started as a shipping and mail order company. In 2005 it was acquired by Kmart, but continued to be … [Read more...] about Sears Became a Real-Time Digital Enterprise Due to Big Data
Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New
In the past marketing departments had an easy task, which simply was to send messages of all sorts of kind to their (potential) customers, hoping that they would reach the right customers and that they were able to sell something. This resulted in generic advertisements in newspapers, magazines or on billboards. Thanks to the web 2.0 this changed in a two-way-communications, … [Read more...] about Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New
How Should Retailers Harness Big Data – video
Big data can provide retailers with valuable information to improve their business; from buying patterns to what their customers are looking for. Big data in the retail industry is often closely linked to the data coming from point-of-sales systems. As research has shown that 37% of all retail sales are driven by some sales offer. So if you can improve these offers with big … [Read more...] about How Should Retailers Harness Big Data – video
How Telecom Companies Can Improve Their Results With Big Data
If they want it, telecom organizations know everything about their customers; where they were when, with whom they connect frequently, what their daily habits are etc, all thanks to the growing amount of call detail records, location data, social media data and network traffic data. The global telecom industry experiences a massive growth in data, thanks to the rise of the … [Read more...] about How Telecom Companies Can Improve Their Results With Big Data