A few years ago, with the rise of social media, many organisations thought that social media was the Holy Grail in marketing. Social media would solve all problems and customers would become at the centre of each organisation. While social media has absolutely enabled customers to interact easier, better, faster and more-often with organisations and it has enabled organisations … [Read more...] about A Data-Centric Approach Will Lead To Customer Centricity
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Macy’s Is Changing The Shopping Experience With Big Data Analytics
Macys is a mid-range to upscale department store chain from America. It was founded in 1858 in New York and has since expanded to 840 locations across 45 states in the USA. They operate under two brands: Macys and Bloomingdales, each with their own website. In 2012 they reported sales of $ 27.7 billion. They have successfully developed an Omnichannel strategy, where customers … [Read more...] about Macy’s Is Changing The Shopping Experience With Big Data Analytics
Southwest Airlines Uses Big Data To Deliver Excellent Customer Service
Southwest Airlines, the low-cost carrier from Dallas, is one of the most admired companies in the world. The airline company was established in 1971. They employ more than 45.000 employees and carry every year over 100 million passengers to 97 destinations with 696 Boeing jets. They are globally recognized for their excellent Customer Service. They have gained a lot of benefits … [Read more...] about Southwest Airlines Uses Big Data To Deliver Excellent Customer Service
How Big Data And Analytics Can Help The Banking Industry – Video
The Banking Industry are trying to return to pre-2008 profit margins, but they face tough challenge to achieve that. These challenges, including tighter regulations or reduced interest rates, can be overcome using big data and analytics. Banks collect vast amounts of (customer) data and this data can be used to generate new revenue streams. This interesting video by IBM shows … [Read more...] about How Big Data And Analytics Can Help The Banking Industry – Video
Valiance Solutions Offers Big Data Advice to SMEs
Company Valiance Solutions Address A-146, Sector -63, Noida, India -201307 Founders Vikas Kamra, Shailendra & Ankit Goel Founded September 2011 Funding Self-funded Employees 12 Website www.valiancesolutions.com Rating 3 bits Valiance Solutions is an analytics and technology solutions company based out of Noida India with client base across US and India. … [Read more...] about Valiance Solutions Offers Big Data Advice to SMEs
