It is clearly the age of the consumer and has been for some time now. As more consumers turn to digital channels, relationships with customers and prospects have become more virtual than physical. Understanding how to target todays on-the-go consumers requires using more data analytics than ever before. In a survey by RSR Research, retailers were asked to name their top 3 … [Read more...] about Top 3 Challenges Retailers Overcome With Business Analytics
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Using Big Data to Target In-Market Shoppers
Retailers know they need Big Data and are charging forward to get in the game. But many retailers continue to face challenges. What type of data should be collected? How should the data be used to generate insights? How do I measure ROI? Why Retailers Use Big Data 101data recently surveyed US retailers, across a range of sizes. When asked about which processes would be most … [Read more...] about Using Big Data to Target In-Market Shoppers
Customer Analytics Innovation – Chicago 15
Customer Analytics Innovation - Gain Greater Customer Insight with Big Data & Analytics - June 17 & 18, Chicago, 2015 - Customer Analytics Summit brings together analytics executives and data scientists working in retail, eCommerce and consumer goods, offering unique insight into the innovations that are revolutionizing their relationship with customers. Rest … [Read more...] about Customer Analytics Innovation – Chicago 15
Value your Customer Data as a Business Asset
Private data is now a very public issue. For the first time in history, people recognise that businesses store their information and they want to know how and why. They want to know why websites need their email address so badly, and they understand that private photos can be hacked. Privacy and security are legitimate concerns for everyone who hands over information about … [Read more...] about Value your Customer Data as a Business Asset
9 Generic Big Data Use Cases to Apply in Your Organization
Big Data means something different for every organization and every industry. What Big Data can do for your organization depends on the type of company, the amount of data that you have, the industry that you are in and a whole lot of other variables. Whenever I advise organization on their Big Data strategy, this is the main problem; there are so many different possibilities … [Read more...] about 9 Generic Big Data Use Cases to Apply in Your Organization
