Booking a hotel has become really easy in the past years. There are multiple booking engines that make it very simple to book the right hotel for your stay. Great customer experience is vital for these booking websites, as the competitor is quite often just one click away. Therefore, Hotels.com is using Big Data to create the best customer experience to ensure that visitors … [Read more...] about How Big Data Can Upgrade the Customer Experience
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5 Ways you can use Data Mining to gain Competitive Advantage for your Online Store
There are too many businesses today that are sitting on gold mines, namely their customer data. Customer data can provide tons of useful insights that can enable a business to: Build customer loyalty Unlock hidden avenues for profitability Reduce client agitation If youve been sitting on your customer data, here are five practical ways you can use it to build value for your … [Read more...] about 5 Ways you can use Data Mining to gain Competitive Advantage for your Online Store
Top 3 Challenges Retailers Overcome With Business Analytics
It is clearly the age of the consumer and has been for some time now. As more consumers turn to digital channels, relationships with customers and prospects have become more virtual than physical. Understanding how to target todays on-the-go consumers requires using more data analytics than ever before. In a survey by RSR Research, retailers were asked to name their top 3 … [Read more...] about Top 3 Challenges Retailers Overcome With Business Analytics
Using Big Data to Target In-Market Shoppers
Retailers know they need Big Data and are charging forward to get in the game. But many retailers continue to face challenges. What type of data should be collected? How should the data be used to generate insights? How do I measure ROI? Why Retailers Use Big Data 101data recently surveyed US retailers, across a range of sizes. When asked about which processes would be most … [Read more...] about Using Big Data to Target In-Market Shoppers
Customer Analytics Innovation – Chicago 15
Customer Analytics Innovation - Gain Greater Customer Insight with Big Data & Analytics - June 17 & 18, Chicago, 2015 - Customer Analytics Summit brings together analytics executives and data scientists working in retail, eCommerce and consumer goods, offering unique insight into the innovations that are revolutionizing their relationship with customers. Rest … [Read more...] about Customer Analytics Innovation – Chicago 15
