Retailers are under tremendous pressure because of channel proliferation, fickle consumers, increasing price sensitivity and lack of brand loyalty. In order to attract new customers and retain existing ones, retailers must understand customer tastes, trends, buying patterns and tune merchandise assortments accordingly. Here are a few reasons why building a 'Customer Centric … [Read more...] about Sort it Out. The Need for Customer Centric Merchandising Assortments
customer profiling
10th Annual Customer Experience Week 2017 – Australia’s #1 CX Event
Celebrating its 10th year, Customer Experience Week will be bigger and better than ever with 150+ senior CX leaders, 70+ organisations, 50+ speakers, thrilling masterclasses, site tour immersions, awards ceremony and more. CX Week, held 23-26 May 2017 in Cockle Bay Wharf Sydney, Australia, will bring together Chief Customer Officers and Heads of CX, Analytics, Insights, … [Read more...] about 10th Annual Customer Experience Week 2017 – Australia’s #1 CX Event
Why Your Business Should Be Using Qualitative Research
A persons digital behavior can now be tracked better than ever before. From the websites and social media platforms they visit to the mediums they use to access that information, cutting-edge software has been developed to provide companies with virtually endless data about the consumers of today. But while this data may seem like a gold mine, numbers are just one piece of the … [Read more...] about Why Your Business Should Be Using Qualitative Research
How Big Data and Little Beacons Equals Billions of Dollars
Every store is desperate to know how it can profit from big data, because we all know it could take them to the next level. It's only a matter of time before we see it collide with a new technology that will change the way businesses work. Bluetooth beacons are only in their infancy now, but it's obvious how stores across the world will be able to take advantage of them. First, … [Read more...] about How Big Data and Little Beacons Equals Billions of Dollars
How can the Internet of Things Revolutionize Your Relationship with Customers?
Customer relationship management (CRM) software has changed the way companies do business. It has provided increased capability for tracking and measuring not only relationships but relationships within departments and with vendors as well. Companies can now determine exactly who becomes a customer in response to a marketing campaign or a sales promotion. Combined with the … [Read more...] about How can the Internet of Things Revolutionize Your Relationship with Customers?
