Many marketing professionals think about CRM automations regarding business advantages ” higher ROAS, improved efficiency, and faster growth. But what about the customer's perspective? Do AI-powered CRM platforms have an impact on the way customers interact with brands? Yes. And I have proof. Today, I'll share 4 of the major changes that pairing AI with CRM is bringing to the … [Read more...] about 4 Ways AI Integration in CRM Will Transform B2C Relationships
CRM
4 ways blockchain will improve supply chain management
Supply chain departments are rarely the first ones to incorporate technological changes. Only a handful of them show interest in using mobile applications, engage with real-time data, and take advantage of the sharing economy. It's necessary to know that the three factors mentioned above form the backbone of supply chain management. Now let's focus on the central question of … [Read more...] about 4 ways blockchain will improve supply chain management
Why Cloud Telephony Is The Best Tool For Business Growth Amid Lockdown?
The coronavirus crisis is much bigger than anyone could have imagined a few months ago. Businesses have been disrupted and remote working has become the new norm for all. The sudden switch has put most of them out of their comfort zones, particularly the ones that never had remote collaboration and virtual communication tools in place. Things are equally tough for employees as … [Read more...] about Why Cloud Telephony Is The Best Tool For Business Growth Amid Lockdown?
Cloud-Based CRM System: Is it Safe and What are the Benefits?
From their humble beginnings back in the 1980s, CRM (customer relationship management) systems have come a long way to become what they are today. The people responsible for bringing us the idea of database marketing, and subsequently CRM systems, are Robert and Kate Kestnbaum. They changed the way direct marketing works by implementing new metrics like customer lifetime value … [Read more...] about Cloud-Based CRM System: Is it Safe and What are the Benefits?
4 Critical Data Sources that Need to Be in Your CRM
A strong CRM system can provide nearly every department in a business the proper information to offer customers the experience that meets their needs. Every single interaction that a customer has with your company makes up part of their experience, and one glitch could result in a lost sale. According to Microsoft's report, customer expectations for service are higher than ever … [Read more...] about 4 Critical Data Sources that Need to Be in Your CRM
