Paula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. In it, she contends that targeting our past purchases to send us relevant offers is smart business, but that the use of retargeting tools and practices is downright creepy. But how creepy is it really? We, as consumers, have enabled this sort of behavior, have we not? We get certain … [Read more...] about Have Marketers Taken Big Data Too Far?
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Big Data and Big Brother, What’s the Big Deal?
Big Data and Big Brother: Can Security and Privacy Go Hand In Hand, or Does it Even Matter? So it seems that all of those conspiracy theorists were right! The US government IS spying on everyone. Can you believe it? They're taking all of your personal info and using it for their own purposes. Unheard of, right? The NSA currently has access to personal information, phone … [Read more...] about Big Data and Big Brother, What’s the Big Deal?
Why Big Data Privacy Will Be Self-Regulating
Technological progress has always led to heated debates about the threats a new technology would pose for society and humanity. When in the 15<sup>th</sup> century printing press was invented, monks viewed easily available books that were unapproved by the church as a threat to their control over learning. The respected Swiss scientist, Conrad Gessner, feared that … [Read more...] about Why Big Data Privacy Will Be Self-Regulating
The Rise Of The Quantified-Self; And What It Means For Your Organisation
The quantified-self is a movement that has been around since the 1970s but only recently it took off due to the internet of things and the availability of monitoring devices that connect to smartphones. Todays smartphones carry a vast amount of all sorts of sensors that can track almost anything. The quantified-self is Big Data for consumers and consumers are collecting massive … [Read more...] about The Rise Of The Quantified-Self; And What It Means For Your Organisation
