Social networks have become so common in our lives that we post everything on Facebook, Google+ or Twitter. As such we also post how we feel and if we feel sick. Researchers at the University of Rochester  have now been able to use Twitter to predict how likely it is for a Twitter user to become sick. In the following video they show how they use Twitter to model how other … [Read more...] about How Big Data Analytics On Twitter Can Help Predict Disease Spread
consumers
How P&G Uses Big Data To Turn Diapers Into Insights
Procter & Gamble, or P&G, is a large multinational consumer goods company that was founded in 1837 and has its headquarters in Cincinnati, Ohio. Currently it is operational in over 70 countries, its products are sold in over 180 countries and they serve almost 5 billion customers with their brands. Annual net sales is currently around $ 84 billion. The conglomerate has … [Read more...] about How P&G Uses Big Data To Turn Diapers Into Insights
How Trust Could Drive Trillions of Dollars With Big Consumer Data
Without being aware of it, consumers create massive amounts of consumer data during their daily activities. This massive data deluge helps organisations to better understand their business and to better target those consumers with personalized offers, experiences and products. For both organisations and consumers it is important to be aware of when and where all that data is … [Read more...] about How Trust Could Drive Trillions of Dollars With Big Consumer Data
Big Data Brings New Perspectives to Consumer Marketing – Video
More and more academics, including economists, are recognizing the value of consumer data. In a mini-documentary, Booth professors discuss newly available data that is allowing researchers to gain a greater understanding of consumer behavior. Big data can provide answers to many questions previously could not even be asked. Questions such as: What impacts do brands have on … [Read more...] about Big Data Brings New Perspectives to Consumer Marketing – Video
How To Protect Your Privacy In The Big Data Era?
Many of us have read the book 1984, where George Orwell describes a society with omnipresent government surveillance and without privacy. The PRISM scandal revealed that the United States, and most probably many other countries, is already trying to get a grasp on the vast amounts of data being created today in order to stop terrorism and detect criminal activities. Most … [Read more...] about How To Protect Your Privacy In The Big Data Era?
