Whether your company builds software, provides marketing services or sells life-sized posters of Fred Flintstone, big data analytics will affect your company culture. Why? Its simple: analytics offer information, and once information has been learned, it changes everything around it. Just as our Stone Age ancestors underwent incredible cultural changes with the discovery of … [Read more...] about How Big Data Analytics Will Affect Your Company Culture
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Big Data Brings New Perspectives to Consumer Marketing – Video
More and more academics, including economists, are recognizing the value of consumer data. In a mini-documentary, Booth professors discuss newly available data that is allowing researchers to gain a greater understanding of consumer behavior. Big data can provide answers to many questions previously could not even be asked. Questions such as: What impacts do brands have on … [Read more...] about Big Data Brings New Perspectives to Consumer Marketing – Video
Gartner Tempers The Expectations Of Big Data
Gartner just released the new Hype Cycle for Emerging Technologies of 2013 and one of the remarkable items on this year's Hype Cycle for Emerging Technologies is that Gartner tones down the expectations of big data. In the 2012 edition of the Hype Cycle for Emerging Technologies, Gartner predicted that it would take 2-5 years before big data would reach the plateau of … [Read more...] about Gartner Tempers The Expectations Of Big Data
How The Internet Of Things Creates A Smart World – Infographic
The Internet of Things is an important trend within big data. Within a few years we will have to talk in Brontobytes when we discuss data coming from sensors in the smart world of the future. The Internet of Things refers to objects that can be uniquely identified via an IP-address and all of them are connected to the Internet. Objects (which can be anything from … [Read more...] about How The Internet Of Things Creates A Smart World – Infographic
How M2M Data Will Dominate The Big Data Era
Machine-to-Machine data is likely to increase drastically in the coming years. More and more applications are being equipped with sensors that can monitor and measure many different variables that will create vast amounts of data. M2M data is growing and 71% of companies survey by a ZDNet survey say that M2M is about developing new business opportunities. The same research also … [Read more...] about How M2M Data Will Dominate The Big Data Era
