Big Data means something different for every organization and every industry. What Big Data can do for your organization depends on the type of company, the amount of data that you have, the industry that you are in and a whole lot of other variables. Whenever I advise organization on their Big Data strategy, this is the main problem; there are so many different possibilities … [Read more...] about 9 Generic Big Data Use Cases to Apply in Your Organization
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Is Big Data The Key to Crisis Management?
When was the last time you thought about the steps your company is taking to avert a potential crisis or quickly respond to one of those crises? And when was the last time you took an in-depth look at your companys vulnerabilities, as opposed to simply acknowledging them and then moving on? These may not be the most exciting questions to ask, nor the most popular ones. … [Read more...] about Is Big Data The Key to Crisis Management?
Data World Congress
The First edition of Data World Congress will take place September 28-30th 2014 in Marrakech, Morocco at the Sofitel Imperial! ' The scale and potential impact of big data has been compared to that of the Internet, a paradigm shift that can change all aspects of our society and economy.' This event will gather in an informal and intimate setting the top international actors, … [Read more...] about Data World Congress
How Big Data Analytics Will Affect Your Company Culture
Whether your company builds software, provides marketing services or sells life-sized posters of Fred Flintstone, big data analytics will affect your company culture. Why? Its simple: analytics offer information, and once information has been learned, it changes everything around it. Just as our Stone Age ancestors underwent incredible cultural changes with the discovery of … [Read more...] about How Big Data Analytics Will Affect Your Company Culture
Big Data Brings New Perspectives to Consumer Marketing – Video
More and more academics, including economists, are recognizing the value of consumer data. In a mini-documentary, Booth professors discuss newly available data that is allowing researchers to gain a greater understanding of consumer behavior. Big data can provide answers to many questions previously could not even be asked. Questions such as: What impacts do brands have on … [Read more...] about Big Data Brings New Perspectives to Consumer Marketing – Video
