With the introduction of lockdown measures and brick-and-mortar stores closing their doors, retailers' reliance on eCommerce solutions has intensified. The push to online and the need to attract and retain customers has made retail brands invest more in digital advertising and bring live-stream shopping to their marketing mixes. A hot trend, live-stream shopping allows making … [Read more...] about What is Live-stream Shopping, and How Does it Impact Retail?
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Why Tech Needs A Brand Strategy
In the tech industry, not many businesses consider their brand strategy too profoundly. This failing means that instead of standing out in an already saturated field, they just form part of the background. A brand strategy focuses on promoting the company's image to the consumer. As The Balance SMB notes, a brand is an item or characteristic that marks a particular business as … [Read more...] about Why Tech Needs A Brand Strategy
CryptoFin Conference 2019
BLOCKCHAIN & ALTERNATIVE FINANCE CONFERENCE IN NORTHERN EUROPE If you want to keep pace with the times or take interest in innovations and blockchain technology, as well as in alternative opportunities for financial instruments and the future of the banking sector, then you can't miss this event. At the two-day CryptoFin conference, the best speakers are … [Read more...] about CryptoFin Conference 2019
Regional Cybersecurity Week 2019
After the grand success of the 7th Regional Cybersecurity Summit, we are proud to announce the''Regional Cybersecurity Week 2019 scheduled to take place from the'27 - 31 October 2019 in'Muscat, Sultanate of Oman. The Regional Cybersecurity Week is organized by ITU Arab Regional Cybersecurity Centre (ARCC). This year's proceedings are hosted by the Information Technology … [Read more...] about Regional Cybersecurity Week 2019
Big Data and VoIP: How Informed Analysis Can Direct Smarter Strategies
As digitization continues to proliferate into almost every aspect of our lives, the amount of content that is created, distributed, shared and stored has grown exponentially. Over the past decade, this movement has given rise to what's known as Big Data, aptly named for its vast and comprehensive nature. In turn, there has risen a separate sphere of expert professionals and … [Read more...] about Big Data and VoIP: How Informed Analysis Can Direct Smarter Strategies
