With the introduction of lockdown measures and brick-and-mortar stores closing their doors, retailers' reliance on eCommerce solutions has intensified. The push to online and the need to attract and retain customers has made retail brands invest more in digital advertising and bring live-stream shopping to their marketing mixes. A hot trend, live-stream shopping allows making … [Read more...] about What is Live-stream Shopping, and How Does it Impact Retail?
In the tech industry, not many businesses consider their brand strategy too profoundly. This failing means that instead of standing out in an already saturated field, they just form part of the background. A brand strategy focuses on promoting the company's image to the consumer. As The Balance SMB notes, a brand is an item or characteristic that marks a particular business as … [Read more...] about Why Tech Needs A Brand Strategy
As digitization continues to proliferate into almost every aspect of our lives, the amount of content that is created, distributed, shared and stored has grown exponentially. Over the past decade, this movement has given rise to what's known as Big Data, aptly named for its vast and comprehensive nature. In turn, there has risen a separate sphere of expert professionals and … [Read more...] about Big Data and VoIP: How Informed Analysis Can Direct Smarter Strategies
A recent survey on Marketing & AI by Brightedge found 29% of people believe Consumer Personalisation' is the fastest growing marketing trend, 26% rated AI' and 21.23% said Voice Search' is getting widely popular. AI applications are clearly dominating internet marketing big time which constantly remains the biggest challenge for all businesses alike, small and … [Read more...] about Top AI Trends That Are Piloting Mcommerce
It's not difficult to imagine a world where algorithms offer us the services and products we need before we realise we need them. We have already placed our collective foot firmly in that door with data collection algorithms that amass and sort information at speeds that would make a Rolodex burst into flames, yet we're still on the brink of pushing into the realm where AI … [Read more...] about Is the Age of Hyper-Consumerism via Big Data and AI Eminent?