The 6th MDM ThinkLab unites senior master data professionals to discuss the value of Data, how to run successful initiatives and how to advance in MDM taking advantage of new technologies. Our ThinkLab is about interaction, networking and collaboration while comparing experiences and finding common challenges and objectives to tackle in MDM. In particular we'll look at … [Read more...] about 6th MDM ThinkLab 2019 | Master Data Management Workshop | Berlin
clean data
Why Cleaner Marketing Data is Essential for IT
In a world where B2B companies clash over who gets to be on top in terms of sales, numbers play a pretty big part. More so because variables such as conversion rates and lead traffic can point you to whether you need to up your marketing game. This explains why enterprises are putting much of their resources on lead generation and content marketing. The idea is to generate as … [Read more...] about Why Cleaner Marketing Data is Essential for IT
The Importance of Clean Data: How It Drives and Improves Event Marketing ROI
When it comes to spreading the news about a new product launch or service offering, piquing the interest of customers and prospects alike and simply improving the visibility of your brand, trade shows can be a valuable business investment. In fact, this business sector alone is a 13.2 billion dollar industry, making it a relevant and viable advertising route for both B2C and … [Read more...] about The Importance of Clean Data: How It Drives and Improves Event Marketing ROI
MDM ThinkLab (Master Data Management, Conference, Europe)
"Building the Foundations for the'Digital Transformation Age" In its'5th edition, the'MDM ThinkLab'is set to continue its exploration journey in Master Data, bringing up best practices from the start of the journey to a'continuous process improvement mindset. Data Quality'as a prerequisite for further'Digital Transformation,'as well as Master Data Governance, … [Read more...] about MDM ThinkLab (Master Data Management, Conference, Europe)
Clean Code: Explanation, Benefits & Books
Every year, a tremendous amount of time and significant resources are lost because of poorly written code. Developers very often rush because they feel pressure from their managers or from the client to get the job done quickly, sometimes even sacrificing the quality. This is a big issue nowadays, and therefore I decided to write an article about clean code, where I want to … [Read more...] about Clean Code: Explanation, Benefits & Books
