When data is incomplete, every marketing decision is at risk. Without a full view of the customer journey, marketers risk misattribution, weak personalization, and misguided investments. To move from assumptions to accuracy, it's essential to uncover the weak points in your tracking setup. This article highlights four common blind spots - and how to fix them. 1. No … [Read more...] about 4 Reasons your Web Tracking isn’t Telling the Full Story – and What to do About it
Chief Marketing Officer
The MarTech Summit Bangkok
The MarTech Summit is returning to the vibrant city of Bangkok! This time, we will gather 200+ MarTech professionals at Fuji Grand Ballroom, Hotel Nikko Bangkok on 29 & 30 October, connecting senior-level Marketing & Technology practitioners from local to international!' ' ' ' The two-day summit will be delivered in English, featuring various formats such as Panel … [Read more...] about The MarTech Summit Bangkok
The MarTech Summit London
On 12 & 13 November 2024, The MarTech Summit London will gather over 400 MarTech professionals at Convene, 155 Bishopsgate, London, featuring more than 30 sessions led by 70+ industry-leading speakers.' ' This year, the summit will feature 3 stages! Our exciting agenda includes Day 1 with a plenary stage focused on MarTech trends. On Day 2, we are splitting into 2 stages, … [Read more...] about The MarTech Summit London
Generative AI for Marketing Summit 2024
Generative AI has ignited unprecedented levels of excitement and curiosity within the marketing and creative industries. Its potential to revolutionize marketing workflows is undeniable, and this summit aims to provide a comprehensive understanding of how Generative AI can shape the future of marketing.' ' The Generative AI for Marketing Summit 2024 is set to unite strategic … [Read more...] about Generative AI for Marketing Summit 2024
Generative AI Week 2023
Generative AI Week, USA, 2023 is the only event providing practical steps form implementing & scaling Generative AI! The world is buzzing with excitement about the transformative power of generative AI. Companies across industries are beginning to understand the endless possibilities and applications of this ground-breaking technology and an awareness that it will be an … [Read more...] about Generative AI Week 2023
