A digital marketer needs a mix of skills to be successful. But the difference between successful marketing campaigns and missteps often comes down to how you leverage digital marketing tools to collect, organize and analyze campaign data. Whether you're a digital marketing pro or new to the field, there are some best practices that you should keep in mind. The exact methods and … [Read more...] about 5 Ways You Can Get More From Your Data
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5 Important Ways Big Data is Changing Marketing
Over the past few months there has been much a buzz around Big Data, with the hashtag #BigData making waves itself over social media channels. However despite this few business owners feel that such a concept could apply to them, their business or their social media marketing methods. In this blog article we explain why this perception is wholly incorrect. And, regardless of … [Read more...] about 5 Important Ways Big Data is Changing Marketing
Big Data Helps To Create Great PR Campaigns
According to Wikipedia, Public Relations is the practice of managing the spread of information between an individual or an organization and the public. As all of that information is data it can be analysed and used to improve the PR activities performed by organisations. Enter the world of big data and that information can be turned into valuable insights. As I have mentioned … [Read more...] about Big Data Helps To Create Great PR Campaigns
Obama Changed The Political Campaign With Big Data
During the 1,5 year prior to the Election Day in November 2012 in total over $ 1.5 billion was collected and spent during the Obama campaign. In addition, over 1.000 paid staff worked on the campaign, 2,2 million volunteers and in total more than 100 data analysis who ran more than 66,000 computer simulations every day. The objective of the campaign set out by Jim Messina was … [Read more...] about Obama Changed The Political Campaign With Big Data
