Over the years, BI (Business Intelligence) has been setting new standards in overall organisational development of various businesses. As we know, BI employs Online Analytical Processing (OLAP) that allows us to extract data selectively based on our requirements and criteria. BI is known to have impacted businesses in ways unfathomable. The most noticeable of all has been in … [Read more...] about How Does Business Intelligence Help in Measuring the Impact of PR Campaigns?
Growing investments in Artificial Intelligence (AI) technology have transformed many areas in the business world, especially among high-tech and financial organisations. External spending on AI-related projects went up to $12 billion in 2016. Companies looking into AI may focus on the potential for automating low-skill tasks, but they are overlooking a major opportunity. … [Read more...] about How Artificial Intelligence Will Change Corporate Governance
Often, I write about emerging technologies such as big data, blockchain, IoT and AI. However, other technologies are also increasingly affecting organizations, one of them being Augmented Reality (AR). Thanks to technological advancements, Augmented reality is rapidly growing and is projected to drive billion-dollar annual revenues within the next decade. A Markets and Markets … [Read more...] about How Augmented Reality Will Affect Marketing Campaigns
Computation creates tones of consumer data every second. GPS tracking provides location of people who use certain mobile apps, social networks are huge data bases of peoples behavior and attitudes, while search engines record peoples interests and daily needs. All this data can be very useful for marketers, but until recently they werent able to study all this information, … [Read more...] about 5 Great Benefits of Big Data in Marketing in 2016
A digital marketer needs a mix of skills to be successful. But the difference between successful marketing campaigns and missteps often comes down to how you leverage digital marketing tools to collect, organize and analyze campaign data. Whether you're a digital marketing pro or new to the field, there are some best practices that you should keep in mind. The exact methods and … [Read more...] about 5 Ways You Can Get More From Your Data