Over the years, BI (Business Intelligence) has been setting new standards in overall organisational development of various businesses. As we know, BI employs Online Analytical Processing (OLAP) that allows us to extract data selectively based on our requirements and criteria. BI is known to have impacted businesses in ways unfathomable. The most noticeable of all has been in … [Read more...] about How Does Business Intelligence Help in Measuring the Impact of PR Campaigns?
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Digital Marketing Leaders Summit Hong Kong 2018
At the Digital Marketing Leaders Summit Hong Kong 2018, you will gain valuable insights, techniques and connections to bring your marketing efforts to a new level. Over the past two years, this summit has experienced global success, in Sydney, Singapore and Boston. The 2018 Hong Kong summit will bring together 25+ digital leaders and pioneers to showcase their success … [Read more...] about Digital Marketing Leaders Summit Hong Kong 2018
How Artificial Intelligence Will Change Corporate Governance
Growing investments in Artificial Intelligence (AI) technology have transformed many areas in the business world, especially among high-tech and financial organisations. External spending on AI-related projects went up to $12 billion in 2016. Companies looking into AI may focus on the potential for automating low-skill tasks, but they are overlooking a major opportunity. … [Read more...] about How Artificial Intelligence Will Change Corporate Governance
How Augmented Reality Will Affect Marketing Campaigns
Often, I write about emerging technologies such as big data, blockchain, IoT and AI. However, other technologies are also increasingly affecting organizations, one of them being Augmented Reality (AR). Thanks to technological advancements, Augmented reality is rapidly growing and is projected to drive billion-dollar annual revenues within the next decade. A Markets and Markets … [Read more...] about How Augmented Reality Will Affect Marketing Campaigns
5 Great Benefits of Big Data in Marketing in 2016
Computation creates tones of consumer data every second. GPS tracking provides location of people who use certain mobile apps, social networks are huge data bases of peoples behavior and attitudes, while search engines record peoples interests and daily needs. All this data can be very useful for marketers, but until recently they werent able to study all this information, … [Read more...] about 5 Great Benefits of Big Data in Marketing in 2016
