Companies have long been involved in the analysis of how a company performed over time. As the history of big data shows, already for many years, we try to understand how the organisations or the world around us behaves by analysing the available data. In the past, this used to be merely descriptive analytics. This answers the question what happened in the past with the … [Read more...] about Understanding Your Business With Descriptive, Predictive And Prescriptive Analytics
Big Data
How Heineken Interacts With Customers Using Big Data
The Internet of Things will connect billions of devices with each other and the Internet, but who would have thought that this would also involve our beer bottles? Well, Heineken brings sensors to a beer bottle that can dance to the rhythm of music. Talking about innovation. But thats not all how Heineken interacts with its customers in an innovative way using the latest … [Read more...] about How Heineken Interacts With Customers Using Big Data
How To Protect Your Privacy In The Big Data Era?
Many of us have read the book 1984, where George Orwell describes a society with omnipresent government surveillance and without privacy. The PRISM scandal revealed that the United States, and most probably many other countries, is already trying to get a grasp on the vast amounts of data being created today in order to stop terrorism and detect criminal activities. Most … [Read more...] about How To Protect Your Privacy In The Big Data Era?
How Small Data Can Also Be Big Data
Gartners definition of big data dates back from 2001, when Doug Laney the 7 Vs) that are important for organizations to take into account when developing a big data strategy. However, the original definition of big data suggests that organisations can only develop a big data strategy if they have vast volumes, terabytes or more, of data. IDC even defines big data projects as … [Read more...] about How Small Data Can Also Be Big Data
Seven Myths About Big Data
It may be clear that there is enough information to be found on the web regarding big data. Everyone has a different explanation of big data and what it can mean for organisations. With so much information around big data to be found, it is easy to become confused and to read the wrong information. So lets dispel some of the most common big data myths and big data … [Read more...] about Seven Myths About Big Data
