Hold this thought: Big Data is the future of online business and interactive advertising is its profit. Much is being made of Big Data and its role in social media and online interactive advertising. The advertising industry itself has a big crush on Big Data, and it fuels the elevated revenues, profits and share prices of a number of online companies. In 2011, a predominant … [Read more...] about Why Social Media Big Data killed Ad-land
Big Data
Using Customer Data? Start With Clean Data
Office, the high street shoe retailer, has had something of a lucky escape when it comes to its data quality. Last week, the Information Commissioners Office decided not to levy a fine on the company for a massive data leak, although luck had its part to play in the outcome. In May 2014, hackers gained access to Offices servers and stole customer information relating to more … [Read more...] about Using Customer Data? Start With Clean Data
Using data and analytics to bring science to the art of retail
As consumer behaviour continues to evolve, companies that leverage data and insights to understand demand and drivers will emerge winners. Customers are more demanding than ever before, their time and their loyalty is hard-won, purchases need to be made on the move and retailers who don't move with the times are paying the price. In order to gain some insight into this … [Read more...] about Using data and analytics to bring science to the art of retail
The Industrial Internet of Things and 5 Goals of the IIC
Almost everyone agrees that the two biggest obstacles standing in the way the full deployment of The IIoT is security and standardization. Security is the most critical issue we are facing. We are all aware of the numerous industrial attacks that are almost becoming common place. New requirements for security, privacy, identity management, and access control need to be … [Read more...] about The Industrial Internet of Things and 5 Goals of the IIC
Smart Government Summit
SMART GOVERNMENT SUMMIT (28TH TO 29TH APRIL 2015) Trade Visitor - Free' Join an exclusive TWO-DAY conference. Get the opportunity to meet, greet and network with government executives, decision makers and key policy makers from regional and global government organizations and agencies. Over 200 experts and leaders from various industries, public and private sectors … [Read more...] about Smart Government Summit
