Hyper-personalization is an extension of traditional personalization techniques used in marketing. For example, using a customer's name in an email or sending a coupon on their birthday. While traditional personalization only used limited customer data, hyper-personalization is based on a wide variety of provided and collected data. This data often includes demographic, … [Read more...] about Leveraging Big Data for Hyper-Personalization
Big Data
How Big Data Is Impacting the Real Estate Industry
Traditionally, real estate prices have been determined mostly by the number of people moving in and out of an area, along with the availability of jobs, shops, and other opportunities for families. These factors then were summed in simple mathematical models and used by real estate agents to decide home values. But in reality, it's a mix of factors that work in delicate balance … [Read more...] about How Big Data Is Impacting the Real Estate Industry
How Data Analysis Informs Our Understanding of Opioid Abuse
Despite their strong pain-relieving properties, opioids have become a scourge on society in recent years. Opioids, the class of drugs either naturally or synthetically derived from the opium poppy, bind to the body's opioid receptors in order to relieve pain. And they're one the world's most highly addictive substances. As early as 2014, the misuse of opioids reached epidemic … [Read more...] about How Data Analysis Informs Our Understanding of Opioid Abuse
Eagle Alpha Data Conference Sydney
Established in 2012, Eagle Alpha was one of the first companies to recognize the value of alternative and external data sources. Now Eagle Alpha is the pioneer connecting the universe of data. Its clients view Eagle Alpha as a strategic data partner with trusted relationships on both sides of the marketplace. The firm's data solutions are used by data buyers (buyside firms, … [Read more...] about Eagle Alpha Data Conference Sydney
Data-Handling for Small Businesses
Your business might be smaller than Facebook or Google, but you are still handling data, still building customer profiles, and still have all the hassles that data-handling creates for every business. The two most significant issues regarding your data are; costs and security. Reducing Costs Holding data helps your business to grow, but there are environmental and financial … [Read more...] about Data-Handling for Small Businesses
