Companies across the globe are beginning to realize the immense value that Big Data can add to their business. More and more of them are implementing Big Data each day. If your company too, is on the verge of putting Big Data to work, then there are a few things you need to know. There are two ways to go about using Big Data establishing it on your companys premises or using a … [Read more...] about Cloud vs. In-house: Which Hadoop Option is Right for You?
big data strategy
5 Factors That Will Help You Get A Good Conversion Rate On Your Contest
What Is A Good Conversion Rate For My Contest? There are a number of factors that will impact a digital promotions conversion rate. In this post, I will talk about contest conversion rates specifically. Keep in mind however, the general principles outlined can be related to coupons, samples, loyalty, email, content and other types of digital promotions. Note: Specific examples … [Read more...] about 5 Factors That Will Help You Get A Good Conversion Rate On Your Contest
What Various Studies Tell Us About Big Data And Its Future
A recent report published by business analytics company Lavastorm paints a sorry picture for Big Data. Their study of 500 data scientists and professionals revealed that nearly 73% of the organizations still do not make use of Big Data for taking business decisions. This is despite the fact that investments in analytics have risen 65% over the past year. The Lavastorm report … [Read more...] about What Various Studies Tell Us About Big Data And Its Future
New To Big Data? Start Benchmarking!
A simple benchmark will tell you what you need to know. And you dont have to be a stats geek to understand it. Digital data has never been easier to collect. Tools like Google Analytics make it possible for one-man shops to glean enterprise-level information. This is both a blessing and a curse. On the one hand, you can measure just about everything your business does online. … [Read more...] about New To Big Data? Start Benchmarking!
How Public Data is Creating a New Business Intelligence Market
As far as buzzwords go, Big Data is out and open data is in. Or at least thats what a glance at the headline seems to say. Across the country, states and cities are opening up their data streams to the public. The mayor of Chattanooga, TN, for instance, recently ordered the citys government data be open for public use. Los Angeles did the same thing. In both cases, the cities … [Read more...] about How Public Data is Creating a New Business Intelligence Market
