In a world where more data is created than ever before, data ownership is gaining in importance. Not only organisations understand the value of data. Also consumers are becoming more aware of the value of their data and they are less willing to give companies their sensitive data for free. In the past years, consumers have become more careful in sharing their data with anyone. … [Read more...] about From Data Ownership to Data Usage: How Consumers Will Monetize Their Personal Data
big data strategy
Why Do Organizations Need A Chief Data Officer?
They dont. These organizations first need to make a convincing and strategic choice to become analytical aware and create a culture of data opportunities. That sounds interesting, but why is that needed? A data and analytics aware culture is in most businesses not present. Why not? Because revenue and profits are still flowing in at the end of the month and there is no sense of … [Read more...] about Why Do Organizations Need A Chief Data Officer?
Why the ITOA Approach Will Push IT Ahead
The pace of change in todays IT landscape is truly astonishing. IT Operations is expected to support wider ranges of technologies and platforms, as well as accelerated release schedules and still solve time-sensitive business challenges, despite cost pressures and growing complexity that frustrate many IT Ops teams. The volume, variety, and velocity characterizing this data, … [Read more...] about Why the ITOA Approach Will Push IT Ahead
Personalized Customer Experience: Not Just for eCommerce
Big Data isnt making an impact just in e-commerce, its also changing how traditional, brick-and-mortar stores are doing business. With the popularity and ease of online shopping, its more important than ever that these b&m stores find ways to be innovative and unique. Theyve got to give consumers a reason to come back, in person, not just online. Big Data and Hadoop in the … [Read more...] about Personalized Customer Experience: Not Just for eCommerce
Four Ways Big Data Can Drive Your Sales To The Next Level
One of the most well known examples of how Big Data can drive sales is that of Amazon. They have perfected the analysis of all their data in order to increase their sales. But also smaller companies as well as offline companies can use Big Data to drive their sales to the next level. It is all about knowing which data you already collect, which data you require and how to … [Read more...] about Four Ways Big Data Can Drive Your Sales To The Next Level