Our Story America's Customer Festival started out as a loyalty-focused event back in 2011 in Las Vegas, NV. Since then, we have evolved along with the industry to cover the entire customer journey - with a special focus on loyalty strategies, CRM solutions, data analytics tools, payment technologies, engagement, and experience. The American market has always set the … [Read more...] about America’s Customer Festival 2015
big data strategy
Applied Statistics Is A Way Of Thinking, Not Just A Toolbox
"I think, I probably am." Kevin Gray Applied statistics provides our way of thinking and our approach to extracting the most information from numbers with uncertainty. It emphasizes an understanding of the problem or industry. Applied statistics follows a process that folds together the domain and statisticsin the vein of Deming or Six Sigma. The point is that even if we … [Read more...] about Applied Statistics Is A Way Of Thinking, Not Just A Toolbox
Statistics Denial, Statistics Debacles & The Coming Flood Of Statistical Malfeasance
"The three credit rating agencies were key enablers of the financial meltdown. The mortgage-related securities at the heart of the crisis could not have been marketed and sold without their seal of approval" Financial Crisis Inquiry Commission "You're not a Real Man unless you see everything in black and white." Kevin Gray There is a flood of statistical malfeasance heading … [Read more...] about Statistics Denial, Statistics Debacles & The Coming Flood Of Statistical Malfeasance
Why Business Strategy Always Trumps Data Analytics
There's a lot of hype in the business communities about data, analytics, cloud technologies, data science, and eCommerce. A cornucopia of jargon that emphasizes data (raw material) and its analytics spinoff (the service). Or is it emphasizing business ? What came first, the chicken or the egg ? It's now easier and more economical than ever to accumulate data, store it, and … [Read more...] about Why Business Strategy Always Trumps Data Analytics
Blog 1: Essays On Statistics Denial
"If you think you understand quantum theory, then you do not understand quantum theory." - Richard Feynman UFO sightings, where do they all come from? Astronomers spend an inordinate amount of time scouring the skies. However, as far as we know, no credentialed astronomer has ever reported a UFO. None, zilch. Statistics denial myths, where do they all come from? We have … [Read more...] about Blog 1: Essays On Statistics Denial
