The traditional customer journey has changed. With ever increasing innovations in technology, consumers now have access to an unprecedented array of channels and devices that give them control over exactly when and how they shop. As a result, influencing customer touchpoints and critical decisions along the path to purchase has become steadily more complex for … [Read more...] about Why a Single Customer View is Essential for Modern Marketing
big data analytics
How Data Management Platforms Offer Publishers New Revenue Sources
Data Management Platforms (DMPs) or unified DMPs refer to centralized computing systems that collect, integrate, and manage huge sets of data, both structured and unstructured that are generated by different sources. These platforms provide reliable, precise, and timely access to data, helping marketers to meet their business goals. Publishers are able to draw significant … [Read more...] about How Data Management Platforms Offer Publishers New Revenue Sources
Retail Data Sharing: Put Your Idle Data To Work And Boost Profits
Most retailers still lag behind when it comes to utilizing data for transforming the analytical ability and drawing conclusive insights. More than collecting available and obscure data, its the acumen of putting it to effective use which is costing retailers dearly. Surprisingly, most retailers are still treading slowly as the process of supplier collaboration is often slow, … [Read more...] about Retail Data Sharing: Put Your Idle Data To Work And Boost Profits
‘Big Data in Use’ Conference | London, October 27 | Big Data Week 2016
Big Data Week - a Global Festival of Data Big Data Week is a leading global festival of interconnected community events focusing on the social, political and technological impact of data. This year, Big Data Week will take place during the 24th and 30th of October, with its main conference happening in London, on'October 27th. During the week we are also organizing a … [Read more...] about ‘Big Data in Use’ Conference | London, October 27 | Big Data Week 2016
Insurance Analytics Europe 2016
The'3rd'Annual Insurance Analytics Europe Summit'will bring together 200+ insurance executives from across Europe to explore both innovation in the insurance industry and uncover strategies to fully utilise the ever-increasing analytics capabilities available to insurers. Featuring over 60 speakers including'AIG, Aviva, Zurich, Generali'and more, there is no other European … [Read more...] about Insurance Analytics Europe 2016
