"What gets measured, gets managed." - Peter Drucker Did you know? Data is growing faster than ever before, and by the year 2020, it's expected that 1.7 megabytes of new information will be created every second for every human on the planet. That's mind-boggling. In today's digital world, understanding more about your users is critical when it comes to running a successful … [Read more...] about The Best Analytics Tool for your WordPress Site
behavioural analytics
Behavioral Advertising: Find out who clicks on you Ads!
The term Behavioral Advertising and Predictive Advertising has been making the rounds for quite a while. However, not everyone is clear about how minuscule pieces of information come together to form a pattern. Behavioral Advertising can be summed up as a technique used by advertisers, to display targeted ads to consumers, by collecting their browsing data and analyzing … [Read more...] about Behavioral Advertising: Find out who clicks on you Ads!
How Trading Companies are Leveraging Behavioral Analytics to Win Conversions and Retention
In the dynamic trading industry that relies so heavily on trader conversions and retention, traders need to understand what drives customers toward achieving their goals. In order to understand this, traders need to be able to analyze not just digital analytics, but digital behavior over time. When thinking of analytics, it's not simply Google Analytics. Google analytics is … [Read more...] about How Trading Companies are Leveraging Behavioral Analytics to Win Conversions and Retention
How Facial Recognition Can Help to Understand People
The facial recognition market is expected to grow to more than $2 Bn by 2020. While that's a small figure compared to that of the analytics market which is expected to grow to a whopping $200+ Bn around the same time, the demand for face analytics continues to grow in-line with the expectations and, therefore, the application of big data and analytics in many spheres of our … [Read more...] about How Facial Recognition Can Help to Understand People
Data Analytics & Behavioral Science Applied to Retail&Consumer Markets
Technological innovations have the greatest success in business when they are entirely 'client- focused'. Developments in the retail sector, which is consumer-led, are addressing client demand for more personalised, faster and more competitive services. Data Analytics is changing the way in which these services are offered. This trend is now being taken on board by multiple … [Read more...] about Data Analytics & Behavioral Science Applied to Retail&Consumer Markets
