Not long ago, the role of Data Scientist was what most companies wanted to discuss with me in terms of the roles they needed to understand and add to their organizations. Then, the role of the Data Engineer became a big topic of discussion. In the past year, there has been a massive increase of attention being paid to yet another role that is still new enough that its title … [Read more...] about The Fastest Growing Analytics And Data Science Roles Today
analytics
How Big Data is Changing The Way We Fly
Airline big data, combined with predictive analytics is being used to drive up airline ticket prices. As airlines and their frequent flyer programs gather more intelligence on your day to day lifestyle, flying and financial position “ they begin to build an airline big data profile. Consumer interests, goals, psychometric assessment, your motivations to engage with a brand at … [Read more...] about How Big Data is Changing The Way We Fly
Setting up an Analytics Team for Success = Get Fuzzy!
Building on our month focussed on controversial topics, let's turn to what will set your team up for success. Different contexts can require different types of the analytics team. A lot of the advice that I offer within the Opinion section of this blog is based on a lifetime leading teams in large corporates. So, I'm pleased to partner with guest bloggers from other … [Read more...] about Setting up an Analytics Team for Success = Get Fuzzy!
Food, Health, and Data Science
When I was first approached by our CTO with an idea to write an article about food as medicine, for the share of a second my reaction was Are you stark raving mad? However, what I can be confident in is that he would never abandon the scientific approach to seemingly everything. So is there a scientific approach to eat health? Or, rather, what does Data Science say about … [Read more...] about Food, Health, and Data Science
Predictive Analytics for Mobile Apps: The Comprehensive Guide
A few years back, Gartner predicted for the year 2018, that less than 0.01 percent of consumer mobile apps will be considered a financial success. The alarming fact has shaken up the entrepreneurs from top to bottom who remain trapped in the positive thinking web and forbidden the word failure'. If you want your app to stand in the noisy app marketplace, then the secret to the … [Read more...] about Predictive Analytics for Mobile Apps: The Comprehensive Guide
