In the past, two most important forms of marketing were the B2B (business-to-business) and B2C (business-to-customer). The major flaw of these two systems lay in the fact that it generalized the receiving side of your messages and formed them into two incoherent, non-homogenous groups. In other words, while B2C methods promised to get a great response from your customers, … [Read more...] about How the Crossroads of Creativity and Big Data Will Impact Digital Marketing
AI
Artificial Intelligence Leaders Summit Boston 2018
The'Artificial Intelligence Leaders Summit Boston 2018'is a unique 2 day event to learn from and network with 100 AI innovators, robotics scientists, machine learning forerunners, data strategists and business leaders. You will discover game-changing data strategies, learn how to use AI to build competitive advantages, reduce operational costs and drive your business … [Read more...] about Artificial Intelligence Leaders Summit Boston 2018
Predictive Analytics World for Industry 4.0
After a very well received inaugural edition last year, Predictive Analytics World for Industry 4.0, is back! This year, the industry 4.0 community will meet in Munich, at the Hilton Munich Park, on the 12-13 of June 2018. Business users, decision makers and experts in predictive analytics will meet on 12-13 June 2018 in Munich to discover and discuss the'latest trends and … [Read more...] about Predictive Analytics World for Industry 4.0
Is Open Data the Silver Bullet for Better Drugs?
Open data sharing within the pharmaceutical industry is crucial for opening the floodgates of innovation. Successful innovation depends on having a rich supply of high-quality data because, without the right kind and quantity of data, there wouldn't be a foundation for the research required to innovate. The best way to achieve this critical mass of high-quality data is by … [Read more...] about Is Open Data the Silver Bullet for Better Drugs?
Cognitive Finance
Cognitive technologies, AI, automation and machine learning in the financial industry - powering smarter decisions' Cognitive Finance is the business platform bringing together all stakeholders & CxOs from the world's leading banks, insurance companies, asset management organisations, brokers who play an active role in AI, Machine Learning & RPA. The event provides … [Read more...] about Cognitive Finance