Gone are those days when folks would have to stand and wait for taxis or cabs … How Big Data can Help Cab AggregatorsRead more
Author: Soumya Raj Poddar
Associate Marketing Manager at Sigmoid. Enjoying the foray into the new field of Big Data. https://www.sigmoid.com/
Behavioral Advertising: Find out who clicks on you Ads!
The term Behavioral Advertising and Predictive Advertising has been making the rounds for quite a while. … Behavioral Advertising: Find out who clicks on you Ads!Read more
Apache Spark – A Basic Understanding
Before diving deep into how Apache Spark works, lets understand the jargon of Apache Spark Job: … Apache Spark – A Basic UnderstandingRead more
How to Unlock the True Potential of Programmatic Ads
In today’s world of programmatic ads, about 20% of the ad revenue is contributed by programmatic … How to Unlock the True Potential of Programmatic AdsRead more