By the end of this project, you will be able to set up a Facebook messenger account for a small business. You will learn how to create a business page, how to enable messaging on your page, how to create the perfect personalized message for your page, and how to add a Facebook messenger box to your website. This is a great tool to use if you want to take part in the world's … [Read more...] about Get Started with Facebook Messenger for a Business
Marketing
First Steps in Easil
By the end of this project, you will have learned how to use Easil to promote and advertise your business. Today, you will create simple projects using the free version of Easil. We will both use templates, and create designs from scratch. Easil is a web based all-in-one tool that helps you create visual content online. Learners can easily create and implement creative edits … [Read more...] about First Steps in Easil
Brand Marketing and SEO Tools using Wix
In this project we are going to design a company brand using Wix’s website builder, branding and marketing tools, and their SEO (search engine optimization) tools. By the end of this project you will feel confident and capable in improving the strength of your company’s brand and your website’s search ability. Wix is a free website building platform that combines professional … [Read more...] about Brand Marketing and SEO Tools using Wix
AI for Marketing: SWOT Analysis
In this course, learners of all AI comfort levels will learn the foundations of using generative AI for SWOT analysis. Whether you're an executive, a team leader, or a professional looking to upskill your Ai literacy, this course will equip you with the tools and knowledge to leverage generative AI for conducting SWOT analyses in specific use cases. The instructors use … [Read more...] about AI for Marketing: SWOT Analysis
Digital Media and Strategic Planning in Technology Markets
An old phrase in business is "Build it and they will come". If heard at all today it will be ironically, as entrepreneurs too often make things that nobody really wants. Cryptocurrency became a trillion-dollar industry without anyone being able to name a clear use for it beyond illicit transactions. In this second course we take-up the research outputs perviously generated … [Read more...] about Digital Media and Strategic Planning in Technology Markets
