Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. This course provides a comprehensive exploration of digital marketing channels, covering inbound and outbound strategies, social media and content marketing, … [Read more...] about Digital Channel Planning Strategy
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Smarter Content Creation with Microsoft Copilot
This course is the third in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on content creation. In this course, you’ll familiarize yourself with the various types of content that can be created with Microsoft Copilot. You’ll then learn how to generate content ideas and generate a content calendar. And lastly, you'll … [Read more...] about Smarter Content Creation with Microsoft Copilot
Search Engine Optimization (SEO) with Squarespace
Squarespace is an all-in-one website platform that allows you to build a sleek and custom website without knowing any code. It also comes equipped with several options for optimizing your website for search engine optimization (SEO). Using the techniques found here, you’ll learn to fully optimize your Squarespace site so that it’s properly indexed and ranked by search … [Read more...] about Search Engine Optimization (SEO) with Squarespace
Gemini for Beginners: Develop a Social Media Marketing Plan
In this guided project, students will delve into the intricacies of using Google Gemini while aiming to develop a project management spreadsheet. It is designed not only to introduce learners to the versatile functionalities of Google Gemini but also to empower them to apply this knowledge practically by developing an automated spreadsheet for project tracking. The core focus … [Read more...] about Gemini for Beginners: Develop a Social Media Marketing Plan
Introduction to Decision Science for Marketing
Welcome to the Introduction to Decision Science for Marketing course! This course will introduce the principles and methods of data analytics as they apply to marketing. You will learn how and why to use data and analytics to inform marketing decisions and strategies. This beginner-level course provides awareness about the present practice of data-driven decision-making in the … [Read more...] about Introduction to Decision Science for Marketing
