How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will … [Read more...] about An Introduction to Consumer Neuroscience & Neuromarketing
Leadership and Management
Fundamentals of Project Planning and Management
Projects are all around us. Virtually every organization runs projects, either formally or informally. We are engaged in projects at home and at work. Across settings, planning principles and execution methodologies can offer ways in which projects can be run more effectively and efficiently. Project management provides organizations (and individuals) with the language and … [Read more...] about Fundamentals of Project Planning and Management
Corporate Sustainability. Understanding and Seizing the Strategic Opportunity
The achievement of a balanced economic, social and environmental development - as expressed in the UN Agenda 2030 for Sustainable Development - is recognized as one of the major challenges humanity is facing today. What is less clear is whether and how organizations can generate business opportunities and value for their stakeholders while tackling such challenges. In this … [Read more...] about Corporate Sustainability. Understanding and Seizing the Strategic Opportunity
Managing the Company of the Future
The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations. … [Read more...] about Managing the Company of the Future
Cybersecurity for Everyone
Cybersecurity affects everyone, including in the delivery of basic products and services. If you or your organization want to better understand how to address your cybersecurity, this is the course for you and your colleagues to take -- from seasoned professionals to your non-technical colleagues. Your instructor, Dr. Charles Harry, has served on the front lines with the NSA … [Read more...] about Cybersecurity for Everyone
