Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. … [Read more...] about Management of Fashion and Luxury Companies
Leadership and Management
International Leadership and Organizational Behavior
Leaders in business and non-profit organizations increasingly work across national borders and in multi-cultural environments. You may work regularly with customers or suppliers abroad, or be part of a globally dispersed cross-functional team, or an expatriate manager on an international assignment. You may be a member of a global online community, or a development aid worker … [Read more...] about International Leadership and Organizational Behavior
Food & Beverage Management
Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes … [Read more...] about Food & Beverage Management
Digital Product Management: Modern Fundamentals
Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the … [Read more...] about Digital Product Management: Modern Fundamentals
Project Initiation: Starting a Successful Project
This is the second course in the Google Project Management Certificate program. This course will show you how to set a project up for success in the first phase of the project life cycle: the project initiation phase. In exploring the key components of this phase, you’ll learn how to define and manage project goals, deliverables, scope, and success criteria. You’ll … [Read more...] about Project Initiation: Starting a Successful Project
