Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to … [Read more...] about Brand Management: Aligning Business, Brand and Behaviour
Business
Supply Chain Management: A Learning Perspective
As a human being, we all consume products and/or services all the time. This morning you got up and ate your breakfast, e.g., eggs, milk, bread, fresh fruits, and the like. After the breakfast, you drove your car to work or school. At your office, you used your computer, perhaps equipped with 27†LCD monitor. During your break, you drank a cup of coffee and played with your … [Read more...] about Supply Chain Management: A Learning Perspective
