This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to … [Read more...] about Measure and Optimize Social Media Marketing Campaigns
Business
Viral Marketing and How to Craft Contagious Content
Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas … [Read more...] about Viral Marketing and How to Craft Contagious Content
How to Manage a Remote Team
Remote management is much more than just implementing a work-from-home policy. In this course, you’ll learn and apply remote work best practices, build your remote work policy, and prepare your team for success. This course is ideal for current managers, executives, and human resources professionals who want to learn how to lead and support a high-functioning, scalable … [Read more...] about How to Manage a Remote Team
Becoming a Social Entrepreneur: Getting Started
Do you have an idea that could help solve a societal problem? Are you wondering if starting a social enterprise is the best way to go forward? You are thinking about becoming a social entrepreneur! In this course, you’ll critically examine what makes for a good idea, and whether that idea requires starting a new business. You’ll craft a personal immersion plan while … [Read more...] about Becoming a Social Entrepreneur: Getting Started
Social Entrepreneurship
How do we create innovative and effective solutions to social problems around the world ? This course was designed for individuals and organizations who want to identify and bring about transformative societal change. Professors Jim Thompson and Ian “Mac†MacMillan help you develop both a strategy and a framework for your social enterprise based on their years of experience … [Read more...] about Social Entrepreneurship
