What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation … [Read more...] about Innovation Management
Business
Data Analytics Methods for Marketing
This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering. You’ll also explore how linear regression can help marketers plan and forecast. You’ll learn to evaluate the effectiveness of advertising using experiments as well as observational methods and you’ll explore methods to … [Read more...] about Data Analytics Methods for Marketing
Investment Banking: M&A and Initial Public Offerings
This course focuses on examining various practical applications of the fundamental financial analysis and valuation techniques employed in the investment banking industry. Specifically, we will examine how to analyze how a private equity firm or other financial sponsor completes a leveraged buyout of a company, how a public company analyzes the impact of acquiring a company on … [Read more...] about Investment Banking: M&A and Initial Public Offerings
Developing An Entrepreneurial Mindset: First Step Towards Success
This course is the first in a series on starting a business. Though new venture creation is the focus of the specialization, this course is important for everyone.To create a successful business it is not only about what you do (technical execution), it is also about how you think. This course provides learners with insights to re-frame their thinking in order to maximize … [Read more...] about Developing An Entrepreneurial Mindset: First Step Towards Success
Finance of Mergers and Acquisitions: Designing an M&A Deal
This course focuses on the theory and practice of mergers and acquisitions (M&A), with a focus on the Finance. The Finance of M&A uses tools from different areas of Finance to help managers and investment bankers design successful M&A deals. In particular, we will learn to value and price M&A deals and how to choose the optimal financing mix for an M&A … [Read more...] about Finance of Mergers and Acquisitions: Designing an M&A Deal
