Finance is one of the key ingredients for successful startups. Many entrepreneurs, however, lack knowledge of finance. This course teaches basic financial knowledge needed in starting and operating startups to entrepreneurs or would-be entrepreneurs who did not major in finance. Students of this course will learn to read and understand financial statements such as balance … [Read more...] about Finance for Startups
Business
What is Social?
The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the … [Read more...] about What is Social?
Accounting: Principles of Financial Accounting
Financial Accounting is often called the language of business; it is the language that managers use to communicate the firm's financial and economic information to external parties such as shareholders and creditors. Nobody working in business can afford financial illiteracy. Whether you run your own business, work as a manager or are just starting your career, you want to … [Read more...] about Accounting: Principles of Financial Accounting
Experiencing Design: Deepening Your Design Thinking Practice
How do we unlock the transformational power of design thinking? To do this, we must understand that this power lies not in what it encourages us to do, but in who it encourages us to become. We become design thinkers by experiencing design. In this course, developed at the Darden School of Business at the University of Virginia, we will guide you through six key phases of the … [Read more...] about Experiencing Design: Deepening Your Design Thinking Practice
Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able … [Read more...] about Introduction to Social Media Marketing
